House of Peroni - Volume 3

The House of Peroni is a biannual event run as an alternative to more traditional advertising. Ambitiously transforming a majestic London building, each edition of the house is themed and acts as a celebration of contemporary Italian culture, from music to film to fashion to –of course- food.

In May, Lorenzo and the team at Bottega Wapping took over the House of Peroni restaurant and designed a menu around the theme of 1963, the year of the birth of the iconic Nastro Azzurro.

The menu took diners through the North, South and Centre of Italy. And each dish took its name from a song from the 1963 Italian hit parade, resulting in some playful titles and serious inventiveness in the kitchen.

Managing an extremely complex and high budget, Lorenzo successfully hosted over 50.000 people.

Key responsibilities: Budgeting; client relationship; design and planning the kitchen; project management; optimising spaces and potential; contractor relationships; staff employment and training; management and supervision; quality control; health and safety; risk assessment; logistics; design of the restaurant, aperitivo and feasting concept menus. 

View menu and project

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